Sprinting toward a vision for crisis communications

Role: Product designer

Team: 1 PM, 2 product designers, 1 content strategist

Timeline: January - March 2022

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An elite PR firm engaged us to help them design a SaaS solution for crisis management & mitigation. In eight weeks I went from leading a remote design sprint workshop to delivering a polished, innovative prototype.

Project goals

  1. Facilitate a remote design sprint workshop to help our client partners focus and clarify their vision
  2. Deliver a prototype that demonstrates an end-to-end crisis communication & management workflow

Remote sprint workshop

We led a remote design sprint workshop to help our client partners focus their vision into a product concept. It also served to deepen our understanding of the subject matter, the customer, and the competitive landscape.

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The crisis management lifecycle

  1. Monitor
  2. Assess
  3. Plan
  4. Respond

The 4-step process to crisis management

The 4-step process to crisis management

The target audience

The customers we would target with this product are people with leadership positions in Fortune 500 Communications verticals. We researched their tooling, behaviors, ambitions, and pain points to help inform what a valuable tool would look like for them.

Clarissa, a Fortune 500 Communications Director, would serve as our persona

Clarissa, a Fortune 500 Communications Director, would serve as our persona

The competitive landscape

We supplemented our sprint activities with comparative analysis of the tools that are used today to solve these problems. This helped us identify opportunities for differentiation, and areas of market saturation.